Digital Marketing Manager

Location: Manchester (Role can be hybrid or remote)

Salary: Competitive plus excellent benefits

Please note - Candidates must have the right to live and work in the United Kingdom for this position.

Who we are:

Founded in 2003, Mobysoft provides data-based insight solutions to a wide range of social housing clients, supplying technology to help landlords to improve their income-collection processes for the good of all involved. Mobysoft delivers two market-leading products, which help keep tenants housed in a home they can enjoy and simultaneously improves rent collection for the long term good of the organisation.

Our vision is working towards a world in which intelligent technology significantly improves the quality of life for people who live in social housing and our mission is delivering accurate actionable data insights that help social housing providers to deliver a more consistent and equitable service.

Our core product, RentSense, is already used by over 100 housing organisations. Right now, we are going through an exciting period of new product development, expanding our footprint into repairs and compliance with RepairSense.

We operate in a finite, relationship-driven market. This means every account matters and sales cycles can be up to 12 months.

What are we looking for?

This is not a traditional "volume-based" digital marketing role given the finite number of high-value accounts. Lead efficiency and quality and therefore significantly more important than generic clicks and impressions.

We are looking for a highly commercial Digital Marketing Manager who acts as a bridge between marketing and sales. Reporting to the Head of Marketing, you will take ownership of our digital demand generation, website performance, and be highly involved in revenue operations (RevOps). You will be responsible for ensuring our digital channels effectively penetrate target accounts, taking ownership not just for generating digital MQLs, but for their impact and uptake including sales pipeline.

Crucially, you will be a driver of cultural change. Proactively nudging the business to improve how leads are processed by the sales team, and ensuring rigorous, continuous feedback loops exist between marketing and the rest of the commercial organisation.

Key Responsibilities

Revenue operations and analytics

• Take ownership of marketing operations across HubSpot and Salesforce, with a specific focus on structuring the software to create optimal marketing and commercial feedback loops.

• Comfortable diving into HubSpot and Salesforce data to uncover actionable insights, confidently reporting back to the commercial leadership on exactly which channels, campaigns, and tactics are driving revenue.

• Design and manage lead review process between marketing and the wider commercial team alongside the Events manager, ensuring insights from sales directly inform digital strategy and lead quality improves iteratively.

• Establish and police Lead Service Level Agreements (SLAs) with the sales team, driving a shift in how quickly and effectively leads are processed.

• Build and maintain attribution models to accurately measure marketing's effect and ROI within a market of limited, high-value customers.

• Regularly interrogate pipeline data and confidently challenge the wider business to ensure commercial processes are adhered to.

Demand generation

• Design and execute targeted digital campaigns via emails, LinkedIn Ads and Google Ads to penetrate specific high-value accounts and engage key decision-makers.

• Implement rigorous A/B testing across all digital channels, campaigns and landing pages to constantly optimise conversion rates and reduce cost-per-acquisition.

• Take full commercial accountability for digital campaign performance, measuring success partly on generated pipeline rather than vanity metrics or purely standard MQLs.

Website ownership and SEO

• Take full ownership of the Mobysoft website (built on WordPress), acting as the primary webmaster and ensuring it operates as a high-performing commercial asset.

• Manage day-to-day website updates, landing page creation, and technical performance improvements using your strong WordPress capabilities.

• Drive the SEO strategy to ensure Mobysoft captures high-intent organic search traffic across our core product categories.

Content amplification and owning organic social channel

• Take full ownership of our company LinkedIn profile. You will build and manage a content calendar that engages our specific audience of housing professionals.

• Apply a curious, driven mindset to understand the social housing sector and our product capabilities.

• Use your strong writing abilities to craft compelling digital ad copy, email nurture sequences, and landing page content.

• Take high-value foundational content (like webinars and sector research) and effectively slice and distribute it across digital channels to maximise reach and pipeline impact.

The Person

• Advanced proficiency in HubSpot and Salesforce, with demonstrable experience in structuring these systems to create seamless data flow and commercial feedback loops.

• Strong Revenue Operations (RevOps) skills, specifically in measuring marketing effectiveness and attribution in high-value, enterprise B2B markets.

• Fiercely commercially focused; a marketer who naturally takes ownership of pipeline generation, not just lead volume.

• The confidence and drive to enact cultural change, regularly nudging sales teams and business leaders to improve lead follow-up and CRM hygiene.

• Proven hands-on website management skills with strong WordPress use capabilities.

• Basic video editing skills, but more crucially good design taste and a drive to learn.

• Experience designing A/B tests across digital assets and campaigns.

• Strong writing capabilities, able to write in a straightforward, clear, human and thoughtful way.

Why This Role Matters

This is a pivotal time for Mobysoft’s growth. Marketing is central to how we strengthen our position as an innovation partner to the sector, helping landlords and councils meet rising standards and improve outcomes for tenants. You’ll help shape the next chapter of our story, combining modern marketing practice with genuine social purpose.

MobyIdeals:

You will behave in accordance with the MobyIdeals:

Customer-focused: We drive outcomes that create value for the customer. We continually challenge ourselves on ‘what’s in it for the customer’. We drive win/win/win solutions.

Collaborative: We operate as one, fostering open communication, diverse contribution, cooperation and trust. We inspire teams towards a common goal for success.

Outcome-orientated; We are driven by the end goal, rather than the process or steps to get there.

Accountable: We own decisions, are transparent, set clear expectations and consistently deliver on commitments

Courageous: We actively contribute and constructively challenge with positive intent. We think big and move at pace.

Innovative: We own and proactively search for solutions. We positively embrace problems and lead change.

Benefits

Competitive salary and rewards package including: - Private Health care , 4 x salary Life cover, 25 days annual leave, increasing to 28 after 3 years’ service, salary sacrifice pension scheme and much more ..

Inclusion

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process-please contact us to request accommodation.

If you are interested and would like to know more then please apply with your CV to simone.ryan@mobysoft.com. Please note that we are not working with any external Agencies for this position.